About Linen

The inherent natural charm of linen has enchanted the style aficionados since time immemorial. Be it the kings of Egypt or the modern day aristocrats; linen bestows a class, a subtle authority to the wearer.Linen clothing in men has become a sign of elegance and subtle carefree attitude and is a perfect match in every place, including boardroom blazers and formal shirts to casual shirts, pants and jackets.

Made from the natural fibers of flax plant, linen has been labeled as the "dress code of the rich and the famous". It is light, exceptionally cool and gives a feeling of freshness to the wearer because of its superb moisture absorption capabilities.It promotes better air flow as its very structure keeps the garment away from the skin, keeping you fresh and cool all day through.

It gets softer and finer after wash, unlike other fabrics that lose luster after a couple of washes.Linen wrinkles easily and these wrinkles add to the aesthetics.

Studies reveal that linen industry was first established about 4000 years ago. It quickly rose to become the symbol of wealth. Mummies were draped in linen. Surprisingly, when a 2500 year old tomb of Tutankhamen, an Egyptian pharaoh who died in 1323 BC, was opened the linen curtains were found to be intact even after 2500 years.

The love for linen has not subsided even in the modern era. Linen has it has become a style mantra of the fashionista. Today linen trousers, shirts, jackets are an integral part of ensemble, for both men and women, particularly in tropical countries where the climate is warm and sultry.

Few tips to take care of your linen clothing

Linen is not difficult to maintain, if you follow these simple tips:

• Always make sure that your linen clothes are sized (starched) before being ironed. This will help in avoiding wrinkling and give your clothes a crisp, neat look.
• Linen clothes should be dried on hangers to avoid wrinkles
• When storing in wardrobe, cover the clothes with muslin or linen. Do not use synthetic garment covers.
• Always make sure of cleaning your linens before putting them in the wardrobe. Soiled linen can become a breeding ground for mildew.
• For linens that you wear only occasionally, refold the clothes once in a while to prevent fraying at the folds.
• Do not fold the collars while storing them on hangers to avoid frays.

How to wash your linen clothing

• It is best to wash your expensive linen clothes separately. If you are washing it at home,
• Choose gentle wash cycle
• Use mild detergents.
• You can also use shampoo to clean linen

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Linen is in vogue and will remain so for generations to come...So, it's a staple for all wardrobes. Whether you want to dress up or dress it down, it's time to become stress free at least with your clothing. Come, dress in style and let the world know about your patrician dressing tastes...You deserve the best!

Linen Story

Linen is a natural fibre, made from the stalk of a flax plant. It is regarded in Europe as the best quality fabric. Europeans have long favoured linen for their sheeting because of its amazing properties. It softens the more it is used and washed, is extremely durable and lasts decades when cared for correctly. It is not uncommon that european families will pass linen sheets on to the younger genration as an inheritance. Vintage linen is very desirable, its soft and the feling is very hard to replicate by any mechanical process.

Benefits of linen

• Linen is a very durable fibre and has many benefits over cotton.
• Linen is 30% stronger than cotton
• Has a high moisture absorbency
• Hypo-allergenic
• Highly breathable
• Structurally sound fibre so products keep their shape
• Environmentally friendly-less water and chemicals to cultivate